Bowë Skincare

Prior to the luxury skincare brand launching its first website, I worked directly with the brand owner and took the creative lead to:

  • fine-tune the brand tone of voice
  • craft the brand’s mission statement
  • CRM email copy and strategy
  • write product descriptions
  • optimise website copy for SEO
  • develop a blogging strategy
  • write blog articles
  • edit the brand’s first press release