About Demetrius

A little bit about me

Crafting Creative Copy

I have over 10 years’ experience in digital marketing and eCommerce working with global businesses in the publishing, beauty and fashion industry including Legalease, Arcadia Group, Nicole Farhi and Soho House. Crafting creative copy has been at the heart of every role. Now, I use that knowledge to create engaging, well-thought-out copy in a variety of on- and offline formats. As well as copywriting, I also write across a range of subjects including culture, lifestyle, menswear, beauty, eCommerce, digital marketing, digital trends and technology.

About Demetrius Williams portrait

My Services

I provide a wide range of copywriting and
editing services

Website Copywriting

Easy-to-read content that matches your brand’s tone of voice and contains the right keywords to improve the SEO health of your website.

Email Copywriting

Engaging and informative email marketing copy that will make readers take action.

Blog Copywriting

Noteworthy blog copy that positions your brand front-of-mind for consumers in your market.

SEO Copywriting

Bespoke content that’s carefully crafted for user search intent using keyword research.

Article Copywriting

Informative and SEO-friendly articles that keep the reader’s attention from beginning to end.

Product Descriptions

Compelling product copy that connects with your customers to get them clicking the buy button.

  • Trudie and Maya. Founders of Reign X Shine

    “Demetrius was incredibly helpful and wrote persuasive, tone-appropriate copy for our website. He was communicative throughout, open to feedback and we were very grateful for his input”.

    Trudie and Maya
    Reign X Shine
  • Rose Annor. Founder of Bowë

    “Working with Demetrius is a joy. When creating copy, he truly channels the voice of my target audience and makes creating content a breeze. The speed at which he’s able to get drafts over to me is fantastic too. I hope to continue working with him for a long time!”

    Rose Annor
    Bowë Skincare
  • Loredana Rotarescu. Financial Director at Ekkoh Construction

    “Demetrius did a great job with the copy for our website and we really appreciate the speed at which he delivered the first draft.”

    Loredana Rotarescu
    Financial Director
    Ekkoh Construction
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The Process



We get to know each other and the expectations of your project over a phone or video call – free of charge.



Once we agree on terms, we’ll go through an in-depth briefing process to establish the finer details of the project, identify your brand tone of voice and lead times.


Content Production

This is the part where you sit back and relax. I’ll take over from here.



At this stage, the first draft shouldn’t be seen as the final product. It’s an opportunity to review the draft and ensure I’m on the right track in terms of language style and tone of voice. Once I’ve received your feedback, I’ll get to work on tweaking the content for the final draft.



You receive the final copy – refined, polished and ready to publish.

Let’s talk about your project?