About Demetrius

A little bit about me

Crafting Creative Copy

I have over 10 years’ experience in digital marketing and eCommerce working with global businesses in the publishing, beauty and fashion industry including Legalease, Arcadia Group, Nicole Farhi and Soho House. Crafting creative copy has been at the heart of every role. Now, I use that knowledge to create engaging, well-thought-out copy in a variety of on- and offline formats. As well as copywriting, I also write across a range of subjects including culture, lifestyle, menswear, beauty, eCommerce, digital marketing, digital trends and technology.

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My Services

I provide a wide range of copywriting and
editing services

Website Copywriting

Easy-to-read content that matches your brand’s tone of voice and contains the right keywords to improve the SEO health of your website.

Email Copywriting

Engaging and informative email marketing copy that will make readers take action.

Blog Copywriting

Noteworthy blog copy that positions your brand front-of-mind for consumers in your market.

SEO Copywriting

Bespoke content that’s carefully crafted for user search intent using keyword research.

Article Copywriting

Informative and SEO-friendly articles that keep the reader’s attention from beginning to end.

Product Descriptions

Compelling product copy that connects with your customers to get them clicking the buy button.

Testimonials

  • “Working with Demetrius is a joy. When creating copy, he truly channels the voice of my target audience and makes creating content a breeze. The speed at which he’s able to get drafts over to me is fantastic too. I hope to continue working with him for a long time!”

    Rose Annor, Bowë Skincare, Founder

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The Process

01

Consultation

We get to know each other and the expectations of your project over a phone or video call – free of charge.

02

Briefing

Once we agree on terms, we’ll go through an in-depth briefing process to establish the finer details of the project, identify your brand tone of voice and lead times.

03

Content Production

This is the part where you sit back and relax. I’ll take over from here.

04

Review

At this stage, the first draft shouldn’t be seen as the final product. It’s an opportunity to review the draft and ensure I’m on the right track in terms of language style and tone of voice. Once I’ve received your feedback, I’ll get to work on tweaking the content for the final draft.

05

Results

You receive the final copy – refined, polished and ready to publish.

Let’s talk about your project?