Creative SEO Copywriting for Retail Technology Businesses

Skyrocket your organic visibility with data-driven content that Google and your retail clients will unconditionally love.

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Demetrius Williams Portrait

SEO Copywriter
Content Strategist
Business Partner

The organic search landscape is prime real estate to market your business. But not all content is created equal, no matter how great it is. Your content has to be backed by data, tailored to your tone of voice and created for the long game of search marketing.

And I’m here to help you.

I work with retail technology businesses to help them bolster their organic traffic by crafting creative, search-optimised web and blog copy to increase their online visibility. 

But what makes me so different? 

Well, I have over 10 years of experience working with some of the UK’s top retailers as a digital marketer and I’ve built my business specifically with you in mind. 

With my expertise as a content marketer and SEO copywriter, I build relationships with my clients to create data-driven strategies to help them build valuable connections with their clients through search marketing.

Your Content.
Engineered for Search

If creative content isn’t backed by data then it won’t stand a chance at ranking well on Google.

I’ll take the time to get to know your business goals, identify keyword opportunities and research the competitor landscape to deliver beautifully worded, search-optimised website and blog copy.

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Keep Your Tone

SEO copywriting doesn’t mean you have to sacrifice your tone of voice.

I’ve helped retailers optimise their content for search engines without compromising one of the most important things that make them stand out in the market – their brand voice.

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Your Content Strategy, Redefined

Through a series of comprehensive SEO and content audits you get a long-term, data-driven content strategy that’s primed with all the SEO bells and whistles with the creative flare you’d expect from a copywriter.

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Trusted By

Translatemedia logo
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Reign x Shine Logo

Core Deliverables

Beautifully worded website copy that’s fully optimised for key search terms.

Website copy

Beautifully worded website copy that’s fully optimised for key search terms.
Command authority with noteworthy blog copy that positions your brand front-of-mind for clients in your market.

Blog posts

Command authority with noteworthy blog copy that positions your brand front-of-mind for clients in your market.
Informative and engaging long-form content meticulously crafted to rank.

Long-form blog posts

Informative and engaging long-form content meticulously crafted to rank.
Become a leader in your keyword landscape with long-form pillar pages.

Pillar content

Become a leader in your keyword landscape with long-form pillar pages.
Pop the hood of your site to identify your core metrics and developments areas along with a comprehensive keyword and competitor landscape analysis of your market to create strategic long-term goals.

SEO and content audits

Pop the hood of your site to identify your core metrics and developments areas along with a comprehensive keyword and competitor landscape analysis of your market to create strategic long-term goals.

What Clients Are Saying

  • “Demetrius was incredibly helpful and wrote persuasive, tone-appropriate copy for our website. He was communicative throughout, open to feedback and we were very grateful for his input”.

    Trudie and Maya. Founders of Reign X Shine
    Trudie and Maya
    Founders
    Reign X Shine

  • “Working with Demetrius is a joy. When creating copy, he truly channels the voice of my target audience and makes creating content a breeze. The speed at which he’s able to get drafts over to me is fantastic too. I hope to continue working with him for a long time!”

    Rose Annor. Founder of Bowë
    Rose Annor
    Founder
    Bowë Skincare

  • “Demetrius did a great job with the copy for our website and we really appreciate the speed at which he delivered the first draft. It’s given me peace of mind that I now have a content strategy in place.”

    Loredana Rotarescu. Financial Director at Ekkoh Construction
    Loredana Rotarescu
    Financial Director
    Ekkoh Construction

  • “ Demetrius is your guy if you need someone with SEO expertise. I’m a website copywriter and I hired Demetrius to do an SEO Audit for me on a client’s website. He provided a quick turnaround, an in-depth audit with recommendations on strategy and tactical next-steps and, best of all, he spent time explaining some of the technical SEO jargon in easy to understand terms. I wouldn’t hesitate to recommend Demetrius – he’s professional, thorough and brings a rare mix of copywriting expertise and technical SEO knowledge to the table.”

    Jennie Hawkins Copywriter
    Jennie Hawkins
    Copywriter
    Digital by Jennie

Certified

Pro Copywriters Member
Google Analytics Certified
Google Ads Certified
Hubspot Certified

More than Just a Copywriter

I’m not a freelancer who jumps from job to job. I build partnerships with my clients so they can effectively achieve their business goals.

A trusted partner

I’m not a freelancer who jumps from job to job. I build partnerships with my clients so they can effectively achieve their business goals.
I’ll put together a long-term content marketing strategy to help your website reach its maximum search potential to reach your clients.

A strategist

I’ll put together a long-term content marketing strategy to help your website reach its maximum search potential to reach your clients.
You’ll work with a marketer who has spent over a decade working with retail brands to help them increase traffic and conversions through content marketing, SEO, PPC, Email marketing, copywriting and PR.

An experienced digital marketer

You’ll work with a marketer who has spent over a decade working with retail brands to help them increase traffic and conversions through content marketing, SEO, PPC, Email marketing, copywriting and PR.

Let’s get your website positioned where it should be!

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